Karen Aliaga

 Insight

Finding the perfect foundation can be difficult. Many women aren’t wearing the right shade, and aren’t sure how to find it. Existing foundation finders complicate the selection process, struggle to diagnose shade, and assume customers already know their own skin tone.

Opportunity

Ask Maybel is an online Foundation Finder tool for Maybelline that simplifies shopping for foundation online.  The experience transforms the robotic experience of digital assistants to add more human-like interactions. It takes the guesswork out of shade, educating consumers and pairing them with their perfect Maybelline foundation. It’s easily accessible, and doesn’t rely on existing consumer knowledge.